Our solid foundation of extensive professional experience

Dr. Darren Wong


Darren was previously in your position looking for assistance for IPO and since became the founder of IR Service Framework. Darren has also personally trained more than 100 PLCs C-Suites in their investor engagement.

Darren is the founder of Esente Group of companies, which, from humble beginnings in 2003, has grown into a leading Investor Relations Advisory firm in Malaysia. He was also the pioneer and founder of the framework for Investor Relations Service which you see commonly practiced by many IR consultants and practitioners today.

Under his stewardship has developed award-winning investor relations strategies for multi-million to multi-billion M&As, IPOs and other capital market exercises.

He has worked alongside with some of the greatest minds throughout his career in Investor Relations, providing invaluable counsel to industry captains across various sectors. His service has been instrumental in assisting clients navigate through some of the most challenging investment landscapes and sailing through magnificent market booms both locally and abroad.

He works closely with some of the most influential people in the market such as leading analysts, fund managers and the media, which are part of the key drivers of market trends and sentiment, and pivotal components of investment success.

Mr. Yip Kit Weng


An ex-investment banker having build extensive network with the investment community throughout his 26 years of working experience.

Kit has approximately 26 years of working experience in investment banking roles, encompassing client coverage, deal originations, corporate finance, M&As, structured finance and equity capital markets. He began his career in tax and business at Messrs PricewaterhouseCoopers before venturing into the investment banking sector.

He is currently an independent Non-Executive Director at Esente Capital Berhad. Prior to that, from October 2019 to November 2021, he was the Deputy Group Managing Director of Affin Hwang Investment Bank Berhad, a member of the Affin Banking Group, where he was responsible for the Investment Banking Division and was the Chairman of the Executive Committee. From Nov 2019 to Oct 2020, Kit was also a Non-Independent and Non-Executive Director of Affin Hwang Asset Management Berhad, AIIMAN Asset Management Sdn Bhd and Affin Hwang Trustee Berhad.

Throughout his career, he has also successfully completed multiple capital market transactions and won many accolades for Affin Hwang as well as other organisations to which he was attached, namely Nomura Securities Malaysia, RHB Investment Bank Berhad, CIMB Investment Bank Berhad, AFG Advisory Sdn Bhd and Utama Merchant Bank Berhad.

Ms. Ashley Chew


Ashley is an ex-auditor and an ex-investment banker who has led her team across various projects and industries. She is proactive and strongly believes in building and maintaining long-standing relationships with the community. Her analytical skills is one of her strongest qualities.

Ashley’s analytic skills is one of her strongest qualities. Coupled with her keen interest for research, she is the key person for financial & industrial insights. Throughout her 10 years of collective professional experience in auditing & investment banking, Ashley has been entrusted with managerial roles & responsibilities to lead her project team for various group of companies across various industries. She is proactive when in liaison as she strongly believes in building & maintaining positive long-standing working relationship with fund managers, investors, research analysts & clients. Ashley is also a member of the Chartered Accountants Australia and New Zealand (CA ANZ) since 2011.

Strengths: Leadership, Analytical, Accounting, Investment Banking, Communication.

Mr. Christopher Choo


A senior banker with broad experience in investment banking and corporate banking. He is a believer in creating values across multiple fronts, with integrity.

Christopher has more than 20 years of working experience in corporate and investment banking experience. He was previously the regional Business Head (Large Corporate) for a foreign bank, before moving into Client Coverage focus on deal origination and execution of clientele’s strategic plans in capital market. He was also actively involved in originating corporate proposals such as Initial Public Offering (IPO), Merger and Acquisition, REIT, fund-raising, privatization exercises and general financial advisory work. He has also advice companies in fundraising activities for clients via debt or equity market. Christopher has build strong credentials with corporate clients across regional markets.

Mr. Chow Shern Wei


Shern has close to 10 years in collective corporate advisory and investment banking experience. Shern has honed the necessary analytical skills to hit the ground running. Shern has also garnered significant experience in corporate advisory in the aspects of origination and structuring and has successfully project managed notable transactions which include an Initial Public Offerings and a Reverse Takeover Exercise.

Strengths: Analytical, methodical and collaborative

Mr. Cassidy Tan


Cassidy is an ambitious, young individual with a background in economics and finance. His sound analytical skills and his keen interest for the capital market is evident in his servicing of multiple clients across various industries. With a positive mindset and passion for his work, Cassidy is strongly motivated by the new daily challenges he faces at work.

Strengths: Analytical, positive, driven

Why should I hire an external PR & IR firm?

Contact us to find out. Depending on your current needs, we can provide a customised service which is tailored to your specific requirements and goals.